Vitello Collections brought its collections together in a site-specific installation at Anna Laudel, shaped by the key trends of 2025. Designed as an experiential showcase, the installation reflected the brand's contemporary approach to living spaces and its evolving interpretation of outdoor design.

At the core of this installation was the transformation of the concept of “Outdoor.” No longer perceived merely as an extension of a building, outdoor spaces are redefined as lifestyle- and experience-oriented environments that seamlessly connect interior and exterior spaces. This shift emphasizes fluidity, openness, and a stronger relationship between architecture and nature.

Within this new approach, the idea of ​​establishing a collective bond with nature comes to the forefront. The “Lounge is Back” mindset reinforces a renewed culture of socialization, shaped around generous seating units that invite gathering, sharing, and extended moments of togetherness.

Offering a long-lasting and comfortable seating experience through its ergonomic design, the collections create inviting environments that encourage social interaction. Its wide, welcoming forms promote a sense of ease and relaxation, supporting both individual comfort and collective use.

Inspired by nature, the design language brings a warm and timeless character to the space, while the lightweight yet durable structure allows the pieces to adapt easily to different usage scenarios. This versatility enables the collections to respond to various spatial needs without compromising on aesthetic quality.

With flexible use in both indoor and outdoor environments, the designs bring aesthetics and functionality together in a balanced and cohesive manner, reflecting Vitello's holistic design philosophy and commitment to creating enduring, adaptable living spaces.